Marketing Mix Modeling: The Bayesian Way
A practitioner’s walkthrough of Bayesian marketing mix modeling: what an MMM is, why the Bayesian framing is used, the five ways it fails to identify what it claims to…
Causal inference, econometrics, and the methods behind defensible decisions.
Applied writing on causal inference and econometrics, for analysts and decision-makers who want rigor without the textbook padding.
---
title: "The Causal Layer"
subtitle: "Causal inference, econometrics, and the methods behind defensible decisions."
page-layout: full
toc: false
listing:
- id: recent-posts
contents: posts
sort: "date desc"
type: grid
max-items: 6
categories: true
fields: [image, date, title, description, categories, reading-time]
---
Applied writing on causal inference and econometrics, for analysts and
decision-makers who want rigor without the textbook padding.
::: {#recent-posts}
:::